Human Uber

El invento es conocido como ‘The Chameleon Mask’, aunque uno de los editores del MIT lo bautizó con el atinado nombre de ‘Uber Humano’. Fue presentado esta semana durante la EmTech Asia en Singapur y la idea es sencilla, se trata de un representante humano que portará en todo momento una máscara con una tablet, la cual proyectará nuestro rostro y entablará comunicación con las personas que están en el evento o cierto lugar.

Ikea Pregnancy test

“Peeing on this ad may change your life,” promises Ikea in a new print campaign. It may be the first time in advertising history that such a promise is actually an understatement.

In a new print ad developed by the agency Åkestam Holst, expectant mothers are urged to urinate right on the paper. And if they’re pregnant? There are no red or blue lines to squint at. There’s simply a new price under the old one: 50% off a new crib appears right on the page for Ikea Family members. On the minus side, it seems you still have to sign up for the Ikea Family discount to get the deal. On the plus side, that saves you from handing a pee-soaked piece of paper to anyone at Ikea.

Why wait until it’s too late – DELA

Funeral Insurance Company DELA believes in a dignified farewell for everyone, but above all in being there for each other during life.

The most beautiful words are often spoken when someone has passed away. But why wait until it’s too late? Say something wonderful today. With an integrated campaign we gave people a chance to share beautiful words with someone they love. Today.

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emotions.

These commercials were part of an integrated campaign that encouraged everyone in the Netherlands to show their love and affection. It enabled people to be there for each other. We made ads with only the word ‘Dear’. People were invited to fill in the rest.

The uploaded ads were used for outdoor. Each poster was unique and placed in the area where the person it was meant for lived. Besides the print ads, people could post their beautiful words on Facebook or on DELA’s website. In addition, radio, banners and live television speeches were used within the campaign. During the campaign period the amount of website visitors increased with 66%. Facebook likes increased with a staggering 96%!

On Twitter more than 3600 messages were about the DELA campaign and only 6% had a negative sentiment. The awareness on DELA grew from 78% to 87% and the few negative associations with the brand decreased from 9% to 3,5%. The campaign also had an outstanding effect on business. The insured capital grew by 50%. And DELA captured a place in the top 10 best known brands in Holland. But the best result is that by all the wonderful words spoken by the public, Holland grew a bit more beautiful.

Real Time Traffic Advertising

Mcgarrybowen and United teamed up with Verifone Media, Kinetic and used GPS software to show skeptical city folk that Newark Airport or EWR is considerably closer.

Ford Esus

Ford acaba de desarrollar un complemento que acentúa las características de la gama EcoSport. Pensado para personas que buscan un estilo de vida más activo, se trata de un accesorio conectado con el vehículo que incluye una planta. El Esus detecta que el vehículo circula por un entorno natural, y solo entonces recibe el agua y los nutrientes que necesita.